Inflation is reaching new heights in India even as the ruling government is struggling to make it to the end of the term and clear off with nuclear issues. The percentile on the 21st of June 2008 for inflation was a whopping double digit of 11.63%. The fresh surge of inflation reflected on food and commodity prices rising up. As per latest reports the prices ..
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types: Tangible (physical) and Intangible (non-physical). Since services have been at the forefront of all modern marketing strategies, some intangibility has become essential part of marketing offers. It is therefore the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, and service attributes, not just the physical merchandise. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) spectrum.